By Ruth E. Thaler-Carter
[The 2016 STC Summit, May 15–18, is only days away. If you can’t be in Anaheim, you can still participate live with the virtual track option of ten selected sessions on May 16 and 17, but preregistration is required before May 11. In this article, Ruth looks at how freelancers can market themselves at conferences—even if they can’t attend.]
Now that colleagues have learned from Geoff Hart and others how to survive a large conference, and how to network, I’d like to look at how to capitalize on attending such events, whether in person or otherwise. (Yes, you can have a conference presence without actually being there!)
Conferences are expensive, time-consuming, and potentially exhausting, so why attend? Because not only are they opportunities to learn or enhance skills, they are potential goldmines of new clients and referrals from colleagues. Continue reading “Capitalizing on Conferences”
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